Our Story

SnJ Happy Kidz was founded upon to create versatile, well-crafted clothing for children that will journey with them from the moment they arrive into this world, as precious little newborns, to the time they step out as spirited young individuals. With the founding principle that great style should be for everyone, SnJ Happy Kidz was formed in 2019 by an inspired Singaporean couple, Ina and Sani with the desire to fill a gap in the kids’ garment. Via its own manufacturing line that delivers quality and design, our collections boast most comfortable and stylish pieces befitting for all occasions and ages.

As parents to a delightful little girl and a boy, the founders of SnJ Happy Kidz continue to seek only the best in their creations. With their experience as parents strengthening their resolve to create safe and comfortable products with every collection, SnJ Happy Kidz believes in using only choice fabrics that children will want to wear daily, and last generations. We place great thought and care in crafting our designs and our most important purpose is, and always has been, to give your children comfort and joy through our charming collections for a long time to come. Join our journey as we take small steps to bigness making clothing that caters from newborn to 12 years old, as well as selected pieces for the adults!


Happy Kidz ships worldwide from Singapore

Happy Kidz is headquartered in Singapore and operates as subsidiary of a registered entity name

SnJ Wedding Services International Pte. Ltd.
(Company Registration Number: 201825742E).

  happy kidz 
Singapore Branded Baby and Kids Clothing
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